Welcome, pre-call, post-webinar, launch, cart. Written once in your voice, running for years. Every one of them has one job, and I show my working.
Measured on the first 30 days, before other changes to the sales process could muddy it. A before-and-after against a stable baseline, not a split test.
"I have built up a list of over 20,000 subs in about a year. I really need help converting my subs to buyers."
"I was so paranoid that they'd forget me if I emailed too little, or that I'd annoy them and they'd unsubscribe if I emailed too much."
Somewhere in your funnel there's a moment where a person raises a hand and then goes quiet. A booked call, a webinar watched to the end, a cart with the thing in it, a fresh signup. Then nothing, because the emails that were supposed to carry them from that moment to the purchase either don't exist or say "just a reminder".
A sequence is the argument that runs in that gap. It answers the question they have, shows them someone like them, handles the objection, and asks for the next step. Written once, it does that for every person who hits the moment, for as long as you leave it on.
Short sequences, three to five emails: a pre-call sequence, a post-webinar sequence, a cart sequence. From $3,500.
Full sequences, eight or more: a welcome sequence, a launch, a re-engagement sequence. From $6,500.
Almost half the people who booked a sales call never turned up. These are the emails that changed that. Thirteen emails over the three days before a call, for a seven-figure personal finance brand. Show-up rate 55% to 63%. Close rate on those calls 23% to 33%. Every email is on that page, with the notes on why.
I've also written welcome and sales sequences for a vegan cooking school (65% opens, 7.8% click-through), a weekly newsletter and 25 welcome sequences for a food brand in the founder's voice, a welcome email for a luxury skincare brand, and an abandoned-cart flow that converts without giving the discount away in the first email. Those go up here as pages, one at a time. Ask and I'll send the one that's closest to your job.
You fill in a questionnaire and send me your existing emails, the ones that sound most like you. We spend 45 minutes on a call about your offer, your reader, and the moment the sequence has to carry them through.
I write the whole sequence in one go, so it reads as one argument, not a pile of emails. A short sequence is about a week from brief to draft. A full one, two to three.
We go through it together on a call, email by email. I explain every choice. You tell me what's wrong. I fix it.
You load it, or I do. Then I want to see the numbers at 30 days, because that's where I learn what to do next time.
Short sequences from $3,500. Full sequences from $6,500.
Project fees, quoted before we start. If you've done the audit first, its $3,000 comes off.
Send me ten of your emails and read the one that comes back. That's the test, and it costs nothing. Every sequence starts with your own emails as the source for the voice.
One project fee, agreed in writing before I write a word. Half at the start, half at delivery. No hourly rate.
Sometimes. Send it with the numbers and I'll tell you which. If the structure is right and the copy is flat, that's a smaller job. If it's a stack of reminders, it's a rewrite, and I'll say so.
The number the argument takes. The pre-call sequence above needed thirteen because a $10,000 decision has a lot of objections. A welcome sequence for a course needs five to seven, most of the time. I'll tell you the number in the brief and why.
The emails, yes. Landing pages and sales pages, on request, when they sit in the same argument. Ads, no.
Send me ten of your emails. I'll send one back written in your voice, before you decide anything.
For founders who already have an email list and something to sell to it.