About

What I'm like to work with.

This page answers one question, because it's the one clients ask after they've read the work.

Based in LuxembourgWorks with founders in the US, UK, Europe and AustraliaHours overlaps four to six hours with US Eastern
The short version

I'm Mayank. I sold things for ten years before I wrote copy for a living: business development at Amazon, then an artist-management firm I founded that became the second largest for stand-up comics in India in two years. Then I found out that the thing I'd been doing across a table, reading the person and saying the plain thing, was the whole job in email too.

For the last year I wrote every email one personal finance brand sent. $1M+ in high-ticket coaching sales inside seven months. That's the credential. Everything else on this site is downstream of it.

How I work

I come in, do the job, and leave you with something that runs without me. Projects, not retainers. A questionnaire and one call at the start, a review call before anything goes live, and a fee agreed in writing before I write a word.

You'll get one email from me every two or three days while I'm working, without asking. If something's going wrong, you'll hear it from me first.

I write in your voice, not mine. The test for that is the demo: send me ten of your emails, and read the one that comes back.

What clients say it's like

"He handled tight deadlines, responded to feedback like a champ, and always delivered exceptional quality." Adam Sobel, Vegan University.

"I'm in awe of your talent, your process, your subtly potent sales skills, and your love for it all." Toni Ann Brandon, Naturallogic Skincare.

"He's a trusted partner and an incredible writer." Queen Uche, Uche Group.

Upwork clients have marked every contract five stars and picked out the same things: collaborative, committed to quality, clear communicator, reliable.

The rest

Luxembourg, an MBA from IIM Mumbai, an engineering degree before that, and a belief I keep coming back to: fancy words don't sell. Understanding people does.

Send me ten of your emails. I'll send one back written in your voice, before you decide anything.

For founders who already have an email list and something to sell to it.